When Martha first gets your reel, she’ll look you in the eye.

That kind of look that used to come from your mother that says, “What did you do to this?”

She’s an expert and knows you treat your equipment badly. But pretty much no matter what condition your reel is in, she will fix it.

Here, repairs are high-quality and affordable. People come by and send reels from all over the country. Yours should be here too.

Surfland carries a huge stock of repair parts from Penn, Shimano, and Diawa.

Drag corroded and stuck? Easy. Grinding noise in the gears? We’ll take a look inside. Lost a bail on your vintage Mitchell 308? We probably have something that will work.