When Martha first gets your reel, she’ll look you in the eye.

That kind of look that used to come from your mother that says, “What did you do to this?”

She’s an expert and knows you treat your equipment badly. But pretty much no matter what condition your reel is in, she will fix it.

Here, repairs are high-quality and affordable. People come by and send reels from all over the country. Yours should be here too.

Surfland carries a huge stock of repair parts from Penn, Shimano, and Diawa.

Drag corroded and stuck? Easy. Grinding noise in the gears? We’ll take a look inside. Lost a bail on your vintage Mitchell 308? We probably have something that will work.

Fishing Reports, Specials, and Island Gossip

Penn Clash II 4000 HS

Penn Clash II 4000 HS

In stock now! Having just got a few of these into the shop we are excited to announce their arrival. With a 7:1 gear ratio they are the fastest inshore...

Day 20 - Red Gill

Day 20 - Red Gill

25% off Red Gill Lures The world famous Red Gill Original Lures were designed and manufactured in Cornwallduring the 1950’s and are still produced in the South West of England...

Day 19 - Storm wild eye!

Day 19 - Storm wild eye!

BUNDLE DEAL! 3 PACKS -4" PEARL SWIM SHAD FOR THE PRICE OF 2!!! Everyone, well most everyone starts the season with some form of soft plastic shad swim bait. Today...

Day 18 - Got Tail?

Day 18 - Got Tail?

25% SAVINGS on Fat Cow & Otter Tail !!! So now that the offer was put out for bucktails you might want to chase down some tails to go with...